From research to strategy, from brand to experience, from design system to building a user-centred organisation. With heart, mind and craft, we create effective, sustainable and human solutions with you, for you and your customers.
Society and technology are evolving so fast that it is challenging for businesses to stay relevant. As a result, companies must continuously adapt their products, services and processes to address customer needs to succeed in digital business. We help you build the culture and capabilities you need to develop customer-centric strategies and turn them into digital solutions – whether for B2B, B2C, retail, agriculture, healthcare or other industries. Our full-service approach guarantees an outstanding user experience and ensures long-term customer loyalty, making the company's economic success measurable.
customer acquisition / customer engagement / customer retention / CX strategy / organisational design / roadmap / business case / customer journey / design sprints / systems design / agile enablement / facilitation / design thinking / training / use case analysis
Surprisingly simple interfaces, thought-through journeys across different channels? Our design team helps you define, design and optimise digital products with creativity, passion and empathy – so that your customers will use your products with a good feeling. From quick-win sprints to long-term and large-scale design engagements, we create outstanding customer experiences with real impact. At the heart of our approach is the skilful linking of customer needs, business objectives and technical feasibility. Whether you need sketches for ideation and elaboration, want to develop a reusable design system, or want to launch a new digital service in multiple countries: We're here to help you implement what works best.
e-commerce design / prototyping / research & testing / ideation / customer journey / service design / UX & design / information architecture / design systems & DesignOps / B2B & B2C
Strong customer loyalty comes from a brand experience that is consistent and authentic. That is why relevant communication is essential: it creates a positive and impactful perception and representation of brand values that stand out from the crowd. We are committed to making your brand speak for itself: uniquely, unmistakably and in the best possible way. Analysing all touchpoints and journeys, we provide new impulses that lead to better human-brand dialogue and help you unlock your brand’s full potential across all channels.
brand assessment / brand guidelines & positioning / communication strategy / social media / creative services / content strategy / SEO / design for responsibility
Research & Testing
We humans tend to rely on assumptions. But assumptions can be flawed, which can be risky and costly in developing products and services. We help you gain a deep and comprehensive understanding of your current and potential customers by collecting, interpreting and transforming data into valuable insights. So where is the shoe pinching? What potential are you missing out on? How can you strengthen your relationship with your customers? Depending on the stage of a product's development, we use qualitative and quantitative methods to identify opportunities, improve designs, and measure a product's performance.
insights-driven decision making / roadmaps / analytics / usability testing / field studies / A/B-testing / benchmarking / interviews / diary studies / card sorting / surveys / focus groups / co-creation / insights management
Accessibility is an integral part of digital products and services.
Expert Article ･ Annegret Bönemann
Key takeaways from the Australian Manufacturing Week
Expert Article ･ Tobias Felbecker ･ Kunal Lohia ･ Steve Wilson