Precise data, efficient processes: Master Data Management lays the foundation for functioning digital value creation.
With our services, we ensure the accuracy, consistency and efficiency of the entire data and information flow.
Translation Management
Customer Master Data Management
With a proven methodology, we create a reliable golden record across all channels and systems.
Fragmented customer data leads to inefficient processes, contradictory information and poor customer experiences. Without a unified profile, customer centricity remains piecemeal. With proven methodology, we develop a complete, trustworthy customer view across all channels, systems and touchpoints.
Master Data Management
Artificial intelligence works with what's already there. MDM ensures that exactly the right data is in the right place.
AI agents are only as reliable as the master data they access.
Complete, consistent, and machine-readable master data is a prerequisite.
Artificial intelligence is increasingly being used for operational processes: agents take over purchasing decisions, systems control supply chains, models assess customer risk in real time. The more processes are based on AI, the more it depends on the quality of the underlying master data.
Without consolidated master data management, AI systems operate on contradictory, incomplete, or outdated data. The result is faulty recommendations, inconsistent processes, and decisions that lack a solid foundation.
MDM creates the unified data set that makes AI capable of action in the first place. To achieve this, customer, supplier, and product data must exist in a shared, consistent structure. MDM provides exactly this framework.
We support your organizations in building this foundation: from analyzing existing data structures, through harmonization across systems, to ensuring consistent availability across all processes and applications. Together, we create an information architecture that sustains AI for the long term.
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Master Data Excellence: foryouandyourcustomers has the highest level of expertise worldwide, with over 80 experts
Platinum Partner of Stibo Systems – the highest tier in the partner ecosystem
Reliable master data doesn't come from software alone. It comes from the interplay of platform, methodology, and deep domain expertise.
Stibo STEP is recognized as the leading MDM platform for complex multi-domain requirements. This was recently confirmed by the Forrester Wave™ Master Data Management Solutions 2025 and the Gartner® Magic Quadrant™. The platform combines product, customer, and supplier data within a shared architecture, creating the foundation for scalable digital business models. Thanks to native AI support and a cloud-based architecture, STEP offers the agility needed to meet tomorrow's requirements.
Platinum status is awarded only to implementation partners who demonstrate outstanding project success, deep expertise, and strategic competence in master data management. With over 80 certified specialists and more than 50 completed projects across over 40 companies, we are the largest implementation partner and, as a result, have a direct connection to Stibo Systems' product development. This is the foundation on which we, at foryouandyourcustomers, deliver master data excellence.
A Golden Record for Commerce
MD from engineering, production and procurement – unified into a single version
In global markets, the speed of information delivery determines success. We optimize your Digital Information Supply Chain for faster, error-free channels from design to point of sale.
A Golden Record built from engineering, production, and procurement data forms the foundation for sales and retail: Product Information Management enriches it and delivers it consistently across languages, marketplaces, and formats. This connects engineering, production, and procurement with sales and POS.
The same Golden Record also meets the growing regulatory requirements in the EU, currently above all the Digital Product Passport: origin, material, and sustainability data are available consistently and machine-readably throughout the entire lifecycle as a digital twin that stays in sync with the product even after it has been sold.
Master Data Management needs more than just a system.
Consulting, architecture, implementation and operations from a single source.
From the initial requirements analysis to the running system, we support organizations through every phase of an MDM initiative.
Strategic Consulting and System Evaluation
We take a holistic approach to organizations. We translate business requirements into precise requirement specifications and support tendering processes and final decision-making, so that your data processes become efficient and value-creating at both an operational and strategic level.
Data Governance and Data Architecture
Scalable, flexible data architectures, optimized processes, and stronger data governance - we build the structures that grow with your organization and sustainably strengthen your competitiveness. Targeted change management and training ensure that new processes and policies aren't just introduced, but genuinely adopted in everyday practice.
Multi-Domain and Customer MDM
A Single Source of Truth as the foundation: by integrating and validating data from internal and external systems, we break down silos and eliminate duplicates. Multi-domain solutions create transparency across products, suppliers, employees and locations, while centralized customer master data forms the basis for a personalized customer journey.
End-to-End Implementation
From the initial idea through design and go-live to ongoing operations, we support MDM projects holistically and with the necessary technical depth. Integration is seamless within existing system and process landscapes. Continuous technical support ensures stable operations over the long term.
Reaching a common language with the Exploded View.
Together with our clients, we structure information flows, identify bottlenecks, and build a shared understanding for sustainable digitalization.
The Exploded View is a holistic model developed by foryouandyourcustomers that analyzes companies across six levels: Customer, Experience, Organization, Performance, Asset, and Data. It shows where information originates, which roles are affected, and how decisions impact processes and data flows. The result is a shared picture of the organization's own system landscape that everyone involved can understand. From this, requirements can be formulated, priorities derived, and projects defined. The models developed together flow directly into implementation and remain useful in day-to-day operations: for program management, clarifying responsibilities, and providing long-term support throughout digital transformation.
Whitepaper „Exploded View“
The whitepaper "Exploded View" by foryouandyourcustomers shows how companies can understand and actively shape the challenges of digital transformation.
Contact persons for service
MDM for customers and suppliers: managing relationships holistically – our references
It's easy to work with us.
As a fast, flexible company, adapting to our customers' needs is part of our DNA. Whether it's a single project or long-term support, we stand by your side with a passion for what we do and a dedication to sharing it with you.
Implementation of a new PIM system for improved data quality and faster time-to-market
Sartorius
In addition to developing a completely new data model, the focus was on integrating with SAP ERP and Commerce through delay-free, real-time data exchange. Improvements in data quality and data governance were achieved through workflows and reporting (quality gates). Internally, the focus was on consulting for process and IT architecture, change management, and empowering employees to take ownership of the Digital Information Supply Chain. Overall project responsibility—from strategy to delivery—lay with foryouandyourcustomers, including an integrated Product Owner function.
New Product Experience for Customer Groups and Sales Organizations
Manufacturer of power tools
To provide all product data in a new PIM, product data was first centralized and a universal data model was introduced as the foundation for multichannel product information. As a global manufacturer of power tools, the company required cross-target-group product communication and implementation across its global and local market structure, taking market-specific user portals into account. foryouandyourcustomers has acted as a partner since 2017 in the areas of PIM, big data, and digital transformation, including the introduction of the Exploded View methodology. Further focal points of the collaboration include a Big Data & AI study (2018), building a data organization through machine learning, data analytics, data architecture, and data engineering, as well as ETL implementation using the Talend stack.
Implementation of an MDM solution from Stibo Systems to accelerate digitalization
Miele
To accelerate digitalization, the Miele Group consolidated its product data in an MDM solution from Stibo Systems, implemented by foryouandyourcustomers. A key challenge was accounting for the complex reference structures between products and classifications (classification standards including BMEcat and ETIM/PI 17.0). Beyond consolidating and integrating product information and making it available in nearly 50 languages, the focus was on data modeling for the extensive product range, taking IoT versions and customer interaction concepts into account.
Building a Single Source of Truth for business partner data with Stibo STEP
A publishing house
A renowned publishing house specializing in medicine and science needed a reliable foundation for its business partner data. foryouandyourcustomers took on the solution architecture and implementation with Stibo STEP, building a Single Source of Truth. Every business partner receives a unique ID, which is passed on to all relevant systems. A bidirectional Kafka API in JSON format connects AI-powered services for data identification and validation, reducing maintenance effort. This creates room for strategic realignment and highlights potential for future growth.
Implementation of Stibo STEP to strengthen leadership in digital farming
Claas
With the implementation of Stibo STEP together with foryouandyourcustomers, Claas is advancing its digitalization. The PIM enables all product information to be provided for diverse target groups and centralizes product data. In addition, an overarching data model for multichannel product communication was developed. Data structures for future digital farming integrations were also provided.
Everything about MDM and PIM at foryouandyourcustomers
Our partners
Stibo Systems
With Stibo Systems, organisations unify product, customer, supplier and location data across systems into a reliable, well-governed data foundation.
priint
With priint, organisations bring product information into publications faster, more consistently and precisely targeted – for reliable product communication across all markets and channels.
Our Experts
