A key requirement to becoming a successful multichannel business

Our ChannelCARDS represent the channels that companies use to communicate and interact with customers. The card set allows you to experience this interaction in a variety of different, playful ways. Get your set of ChannelCARDS and try it yourself. Create an easy access for your customers and with that improve your multichannel business. Our ChannelCARDS can be used in workshops, meetings, and strategy retreats.

Evaluating customer satisfaction per channel

How are your channels perceived?

Choose up to 8 specific channels cards. Draw a grid with ten boxes. On the far left is “very bad”, and on the far right is “very good”. From your customers’ perspective, how good is each channel? And how does the competition fare in comparison?

Understanding a channel's lifecycle

What is the life cycle phase of the channels used to reach your customers??

Draw the life cycle of a channel on a board and divide it into six phases. For each channel card, determine the corresponding life cycle phase, and pin the card to the relevant section on the board. What decisions can we make on the basis of this result?

Understanding competitors

What can you learn from your competitors?

Select the series of channels that you want to analyse. Take the first channel, brainstorm together and come up with the best examples of other companies, then note these down. Which of these examples should you consider for your company?

Mapping channel relevance

How important is each channel?

Draw a series of concentric circles. Pick up your first card and ask yourself how essential this channel is. Pick up the next card, and repeat this step until you’ve gone through all of the cards. What kind of patterns are you seeing?

Would you like to have the ChannelCARDS?

Please contact our office in Stuttgart for EU inquiries and our office in Uster for Swiss inquiries.