Personal Storytelling in Organisations (STO)

Personal Storytelling in Organisations (STO)

Storytelling is a powerful communication tool for every business leader. Learn in this training by for​you​and​your​cus​tom​ers how to use personal stories as an effective way to connect to the hearts and minds of your audience. Storytelling enables you to communicate abstract topics in a clear and succinct way. You inspire people and your content will be remembered. Increase the impact of your communication and enrich your toolbox with personal storytelling.


Storytelling in organizations consists of three parts: Story, Telling and Organization. In this training programme you will learn the core elements of a good story that will be remembered, how to tell it (your presence and body language) as well as a framework for successfully integrating a story into an organizational context.

During the training we are working with concrete anecdotes of the participants and collect personal stories to explain specific business topics in a simple and understandable way.


Participants use personal storytelling to communicate their key message in an engaging and professional way, in order to entertain, inspire and persuade. They understand the benefits of using stories as an effective communication tool, can integrate a personal anecdote into a professional context and enhance their capacity to build relationships.

Target group

Experts and leaders who want to increase the impact of their internal and external communication using personal storytelling.



We offer a range of virtual, on-site and blended-learning formats for this training programme. Depending on the format, target group and number of participants, the duration of a training varies from 2 days to 8 weeks.

Maximum 12 participants.


English, German, French

Our trainer for this training product

Head of Learning and Development

Book your training

Would you like to train an existing team or an entire department? Or are you looking for a tailor made training solution for your organisation? We are looking forward to your message.

Please don’t hesitate to reach out to us at [email protected] or at +41 44 210 44 77 if you have any questions.

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