I'm Annegret Bönemann, Service Design Lead at foryouandyourcustomers in Amsterdam, and a member of the extended Board of Directors. I help leaders achieve sustainable change through insight-driven design, and teams in creating solutions that balance People, Planet and Profit. My expertise includes service design, customer experience, journey frameworks, and prototyping futures. I can assist you in understanding your target audiences and their context, and in bettering customer experiences, services, and processes for long-term, meaningful impact. My work is guided by these principles: people-first, co-creative, holistic, and experimental.