I'm Annegret Bönemann, Head of CX Practice at foryouandyourcustomers in Amsterdam, and a member of the extended Board of Directors. I work with B2B organisations to bridge the gap between business strategy and customer-centric operations. My work includes service & product design and embedding the Voice of the Customer (VoC) into organisations. Guiding principles in my work are: people-first, co-creative, holistic and experimental.