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Through ChannelOPERA to attractive shopping experiences

2018-07-23 Sebastian Horat ・ Hannes Benjamin Weikert
Overview ChannelOPERA components

Use the ChannelOPERA of foryouandyourcustomers to change your perspective in the shortest time and to perceive your company from the customer’s point of view. Weak points in the customer’s touchpoints with your company become visible and the potential for improvement in the customer journey is uncovered.

Do you know when, why, and how a customer contacts your company and uses your products and services? Do you harmonize your communication, sales and service channels like a harmonious orchestra and offer shopping experiences the same as a concert?

ChannelOPERA by foryouandyourcustomers is a simple and effective way to develop an awareness of customer behaviour, to identify courses of action in your channels and to develop solutions. In no more than three hours, the participants of a ChannelOPERA workshop put themselves in the position of a typical customer of their company and create their individual customer journey: from the awareness to the evaluation to the purchase, use and service. Improve the customer experience in your business now!

How the ChannelOPERA works

In just 3-4 hours, you will develop a Customer Journey in a workshop and develop the possibilities for improving your Multichannel Business. As a desired side effect, it sharpenes the perception of multichannel among the participants and creates an ideal starting point for new breakthrough projects in your company.

In addition to the description of the method, the ChannelOPERA contains all the necessary materials for a group so you can get started right away. Only for post-its and markers you have to worry about, but that should be present in every office.

Manual for ChannelOPERA.

View of the manual for ChannelOPERA

The team is guided through the workshop in eight steps. Each individual step is described in detail in the brochure, including valuable tips for implementation. ChannelOPERA is regularly used in customer projects by foryouandyourcustomers and is guided by foryouandyourcustomers employees. The product can also be ordered in our shop and you can make first experiences with it independently. We will also be happy to assist you with the application.

ChannelOPERA components.

View of ChannelOPERA components

Package contents:

  • Inspirational brochure with detailed instructions for each step and various applications

  • ChannelOVERVIEW as an A3 poster with 129 illustrated channel templates for easily creating personas and business cases including portrait stickers

  • ChannelCARDS for creating the customer journey and 174 stickers with illustrations of the various channels

  • Sufficient smiley stickers in different colours for evaluating touchpoints

  • ChannelOPERA stickers for defining your influence on the touchpoints

  • Templates for creating project proposals

Would you like to have the ChannelOPERA?

We are looking forward to your order:

Please notify us by email for orders with shipping outside the EU / Switzerland or bulk orders (more than 5 pieces/product):

Man in shirt leaning on a railing

Sebastian Horat

Guides through the jungle of digital possibilities on the way to an excellent customer experience.

Hannes Benjamin Weikert in a cafe.

Hannes Benjamin Weikert

Transfers who we are, how we are and what we do together, why and how, into words, sound and images.