67th Business Breakfast: Human-centred Commerce and Responsible Design

67th Business Breakfast: Human-centred Commerce and Responsible Design


Thursday, 18th November from 08:30 AM to 12:00 AM (CET)


foryouandyourcustomers Munich, Liebigstraße 22, 80538 Munich, Germany 
(Google Maps)

We are looking forward to your participation in the business breakfast. You will receive the access data by email after your registration.

foryouandyourcustomers Icon Responsibility

Welcome to the 67th Business Breakfast about Ethical Commerce and Responsible Design at for​you​and​your​cus​tom​ers Munich. We offer not only inspirational talks about these topics, but also an interactive exchange during a subsequent panel discussion.

The more companies collect data and build detailed profiles of us, the more precisely they believe they can target and serve us. This has a great impact on end customers’ relationship with digital technology and wellbeing. Whilst technology can have a positive impact on the customer journey, it also induces risks like addiction, social marginalisation and e-waste. At our 67th Business Breakfast we will be joined by two experts in the areas of ethical commerce and responsible design to explore this paradigm.

Together with our partner Empathy.co, we invited the privacy consultant and researcher Daniel Guagnin to talk about human-centred design and its relation to data ethics, AI and commerce.

Furthermore, Cecilia Scolaro from foryouandyourcustomers Amsterdam will explore the new way of imagining, designing and developing digital channels. She will do this by pointing out how responsible design introduces new practices and prioritises respect, equality and sustainability in the design of business, products and services.

After these inspiring talks, we will do a panel discussion where Angel Maldonado, CEO of Empathy.co and Jens Plattfaut, CEO of foryouandyourcustomers Munich will join the speakers to share their thoughts and discuss the topic.


08:30 am – 09:00 am

Arrival and Breakfast

09:00 am – 09:10 am

Welcome and Introduction

09:10 am – 09:40 am

Talk: Human-centred Commerce and Data Ethics

09:40 am  – 10:10 am

Talk: Responsible Design

10:10 am – 10:55 am

Panel Discussion

10:55 am – 12:00 am

Networking and Closure

Cecilia Scolaro


Cecilia Scolaro leads the Responsible Design team at the Amsterdam cell of foryouandyourcustomers. She has been working in the digital industry since 2005, with a wide variety of roles and kinds of companies. From corporate to startups to consultancy she observed the evolution of digital and the unintended consequences that our industry was creating. She started the Responsible Design practice to support a better digital future for individuals, society and the environment. 

Privacy Consultant and Researcher at Praemandatum

He holds a Magister Artium degree in sociology, economics and computer science (Albert-Ludwigs-Universität Freiburg im Breisgau). He recently finished his Dr. phil on the role of expertise in free and open-source software communities at the Technische Universität Berlin (publication forthcoming).Currently he does research on privacy settings and risk awareness in mobile applications, and consulting in the field of privacy and cybersecurity. In his scientific work, he focuses on the analysis of norms in technology development and the shaping of human behaviour through technological artifacts. Since 2010 he worked on a number of research projects on privacy awareness and accountability and the impact of security technologies and policing practices on fundamental rights and values.

CEO at foryouandyourcustomers Munich 

As Member of the Board, he is responsible for the development of foryouandyourcustomers in Munich. His passion is the enormous potential of digitalisation, data and customer-centricity for contemporary businesses. Leveraging this potential and supporting his customers on a daily basis in their development is his mission. His team of data, customer-centricity, digital product information and e-commerce experts supports him in this journey.


Angel Maldonado has spent the last 20 years passionately developing and executing Commerce Search and Discovery solutions. As the founder of Empathy.co, Angel drives forward the product vision, innovation and ethos of creating a company with truly organic values. He is an evangelist and enthusiastic communicator who regularly speaks at industry events. Angel likes to explore the future of commerce search, placing the importance on people, their emotions and unpredictability, rather than data and processes, to create experiences that generate an emotional connection. That is transforming the interactions between consumers and brands across trust.

We are looking forward to your participation in the business breakfast. You will receive the access data by email after your registration.

We ensure the highest hygiene standards based on the 3G+ rule (a vaccination, recovery or current PCR test is required and checked at the entrance).

The following Employees can be met at the Event

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We are pleased to welcome you to our new offices in the heart of Munich

Jens Plattfaut on 29.06.2020