From Traditional Sales to a Digital Platform Strategy

For a long time, LMT Tools was successful with a personal, technically driven sales approach. However, with increasing complexity, rising customer expectations and international growth, it became clear: separate online stores and isolated processes were hindering scalability and efficiency.

The ambition: to consolidate multiple fragmented shop systems and replace them with a central, modular solution that appeals to both - existing and new customers - in a modern omnichannel approach.

Our Vision: Creating a Seamless Digital Shopping Experience

Together with foryouandyourcustomers, LMT Tools aims to develop a future-ready Customer Experience Platform (CEP) that digitally supports the entire customer lifecycle—from product selection to after-sales and consulting.
At the heart of the initiative is a clear, intuitive user experience. The new shop allows customers to explore, compare, and directly order products in a structured way. The product catalog is intelligently digitized—with filterable structures, application information, industry solutions, and service offerings.

The CEP consciously goes beyond classic e-commerce: it becomes the central hub for all digital customer interactions.

Our Strategy: Understand First, Then Design

Before implementation began, LMT Tools and foryouandyourcustomers completed a structured analysis and strategy phase. The Exploded View method was used to visualize all relevant levels - from the customer journey and internal processes to the system landscape and data architecture.

This was translated into a holistic target vision for the digital platform. At the same time, the team was supported by structured change management, which not only focused on introducing agile methods such as Scrum and Kanban, but also on changing ways of thinking and working when dealing with digital topics.

Through joint workshops and iterative work phases, responsibilities were clarified, decisions accelerated and cooperation between business, IT and marketing strengthened.

At the same time, clear content structures, consistent product data logic and a growing understanding of what user-centered thinking and digital services mean in practice were created - not as buzzwords, but as an integral part of daily collaboration.

This holistic approach is essential in order to combine technology, organization and customer perspective from the very beginning.

The solution in detail: harmonized, user-centric and future-proof!

1. Commerce Orchestration:  Coordinated Interaction of Specialized Systems

The platform implementation follows the principle of commerce orchestration. Instead of relying on a monolithic system, specialized services were deliberately combined—orchestrated into a powerful, scalable and modular platform.

• Emporix acts as the commerce engine, managing all transactional processes—pricing, shopping carts, orders—flexibly and in real time.

• Contentful serves as the headless CMS, enabling centralized management and cross-channel delivery of marketing and product content.

• Algolia powers fast, intuitive navigation as a high-performance search solution—including a visual “Art Selector” for precise product experiences.

• Cimsource provides additional technical product data such as 3D models, variants, and relationship information.

Thinking big, starting small: Even with an ecosystem not yet fully expanded, clear interfaces, structured system architecture and user-centered design enabled the realization of a powerful and expandable platform.

2. Customer Centricity: Structured Content, Intuitive User Guidance

A central element is the design of a clear and purposeful customer experience. Together with foryouandyourcustomers, navigation, information architecture and product search were developed to guide users quickly to the right product—whether they are experts or new customers.

Particular emphasis was placed on a consistent content strategy: marketing content, technical product data and brand identity were connected in a structured way—ensuring a seamless user experience across all touchpoints.
The design combines functionality with clarity and reinforces LMT Tools’ positioning as a technology leader—even in the digital space.

3. Maximum Connectivity: A Platform with Perspective – Designing the Future with Modular Expandability

The new Customer Experience Platform is deliberately designed as a growing digital ecosystem. It can flexibly expand to include features such as self-service, after-sales offerings, additional product areas or regional rollouts.

„We didn’t want a solution that would need to be replaced again in two years. The new platform must grow with us—technologically, organizationally, and strategically.“

— Marcel Bruns, Project Lead Operational Excellence, LMT Tools GmbH & Co. KG

With this platform, LMT Tools has not only laid the foundation for modern e-commerce, but also established a stable digital base that enables the company to act flexibly, efficiently and customer-focused in the long term.

LMT Screens

A Strong Foundation for the Future – Holistic Digitalization with Impact

This project demonstrates how successful digitalization doesn’t start with technology alone—but with the integration of strategy, customer experience and a clear vision. With foryouandyourcustomers as a partner, LMT Tools not only realized a modern platform but also initiated genuine transformation—from organizational structure to user experience.

 “We design digital commerce ecosystems that make companies future-ready—customer-centric, scalable, and sustainable.”

— Judith Fingerle

LMT Tools Shop Design

Our Services: Strategy, Implementation and Impact

Do you want to strategically advance your digital business—user-centered, technologically connected and with long-term value for customers and your organization?
foryouandyourcustomers supports you from analysis through to scalable platform solutions—with a focus on execution, user centricity and business impact.

Our offer includes:

Strategy & Business Enablement

Our consulting approach is holistic: we analyze your company’s digital maturity and develop strategic concepts that are designed from the user’s perspective—while also driving your business goals.

Customer Experience Design
We design information architecture, navigation structures and design systems so that they are intuitive—usable for people and machines, driving both conversion and trust.

Technology & Platform Architecture
We design and implement modular, cloud-native commerce architectures based on headless CMS, composable commerce and API-first technologies—tailored, scalable and future-proof.

Seamless Integration & Implementation

We ensure your systems work together—from ERP to PIM to CRM. Clean data models, clear interfaces and step-by-step replatforming secure sustainable results.

User Focus as a Growth Driver

Customer centricity that delivers: we think from the user’s perspective—and measure what matters. Based on data-driven insights, we continuously optimize the customer journey across all digital touchpoints. In doing so, we not only create better experiences, but also lay the foundation for sustainable growth and long-term customer loyalty.

What We Stand For: Digital Commerce with Substance

We don’t just consult—we build. Whether MVP, replatforming or international rollout: we support you long term, with structure and practical focus. This way, we create digital commerce solutions that unlock revenue potential, improve customer experiences and empower your organization to grow and evolve successfully in digital commerce.

What sets us apart:

We don't just advise—we build. We combine strategy with design, technology with business impact. This enables us to create digital platforms that empower your organization to scale, innovate and grow in dynamic markets.

Have we sparked your interest, or do you have any questions? Feel free to contact Judith Fingerle at jfi@foryouandyourcustomers.com to find out how the team at foryouandyourcustomers can support you.