MDM and PIM Excellence: Data as the Foundation for Your Digital Growth

In a networked economy, reliable master data is the backbone of any successful business strategy. However, true excellence in Master Data Management (MDM) and Product Information Management (PIM) does not emerge from software alone. It is created through the intelligent connection of data, processes, systems, and the people who work with them.
At foryouandyourcustomers, we support you in shaping your data landscape to foster genuine trust and tangibly improve your business results.
The Truth About the Product: The Digital Twin in the Life Cycle
A product today is far more than its physical presence. It exists as a digital twin whose data must reflect "the truth" across its entire life cycle – from the initial idea and production through to recycling. We help you ensure this data integrity to master the most critical challenges of modern markets:
Accelerated Time-to-Market: In global markets, the speed of information delivery determines success. We optimise your Digital Information Supply Chain (DISC), ensuring your product data flows in sync with the physical chain. This allows you to reach channels faster and error-free, significantly shortening the path from design to the point of sale.
Compliance & Digital Product Passport (DPP): EU regulatory requirements are increasing massively. We prepare your data architecture so that you can use the upcoming Digital Product Passport not as a bureaucratic burden, but as an opportunity for differentiation. Transparency regarding origin, materials, and sustainability thus becomes a visible quality feature and a proof of trust for your customers.
Integrated Material Management: True data excellence begins long before marketing. We link the technical precision of engineering with the operational power of production and the strategic foresight of procurement. By harmonising material master data across departmental boundaries, we create a "Single Source of Truth" that seamlessly connects technical specifications, supplier information, and manufacturing requirements. The result: fewer duplicates, optimised procurement processes, and error-free data transfer into production – the essential basis for your global innovative strength.
Leveraging AI Potential: For Artificial Intelligence to be more than just an experiment and deliver a real ROI, the underlying data must be precise, clean, and structured. We make your organisation "AI-ready" by establishing the necessary data excellence within Stibo STEP. Only on this solid foundation can AI potentials be fully exploited and hallucinations avoided: from automated classification and intelligent attribute extraction from unstructured sources to proactive quality checks – we ensure your AI is fed with the right information to achieve genuine leaps in efficiency.
MDM for Customers and Suppliers: Holistic Relationship Management
Excellence in Master Data Management does not end with the product. In a connected world, the data of your partners and customers is the link to your success. At foryouandyourcustomers, we view the management of these entities as a strategic core task. We support you in breaking down silos and creating a reliable basis for your interactions:
The "Golden Record" for Your Customers (Customer MDM): By consolidating customer data from diverse sources, we create a unique and cleansed 360-degree view. This customer identity management enables you to act consistently and personally across all touchpoints. You reduce duplicates, increase data quality, and create the conditions for customer-oriented steering of your entire company.
Strategic Supplier Experience Management: Quality starts with the management of your sources. We implement dedicated supplier portals and automated onboarding workflows in Stibo STEP to shift data maintenance directly to where the knowledge originates – with the supplier. Through this active management, you increase efficiency in procurement, minimise manual correction efforts, and ensure that all required certificates and information flow "right-first-time" into your system.
Transparency and Risk Management in the Supply Chain: Professional management of supplier master data is the foundation for global compliance and risk minimisation. We link your supplier profiles with locations, products, and ESG performance data. This provides the necessary transparency to meet regulatory requirements (such as supply chain acts) and react proactively to risks in your supply chain before they affect your production.
langjähriger Partner: Stibo Systems

Market-Leading Technology: Stibo Systems STEP
For companies that refuse to compromise on the scalability and flexibility of their data, Stibo Systems is the established solution. Independent analysts regularly confirm its technological superiority:
2025 Analyst Leader: Stibo Systems is ranked as a leader in the Forrester Wave™: Master Data Management Solutions (Q2 2025) and the SPARK Matrix™: Product Information Management (Q4 2025).
The Gold Standard: Experts refer to the STEP platform as the current market standard due to its technological excellence and its ability to map complex multi-domain requirements.
Future-Proof through AI: Thanks to native AI support and a cloud-based architecture, STEP offers the agility required for tomorrow's demands.
A Partnership that Guarantees Quality
Our expertise is deeply rooted in a close collaboration with Stibo Systems. We combine the power of the best platform with practical experience:
Gold Partner since 2013: We have accompanied the partner programme from the very beginning and have held Gold status ever since.
The Largest Expert Team: With over 80 certified specialists, we possess the largest implementation team in the market.
Multiple "Delivery Partner of the Year": This award proves our exceptional delivery quality and reliability in complex European projects.
Proven Project Experience: Over 50 successful MDM and PIM projects for more than 40 customers in retail and industry testify to our effective guidance.
Our Methodical Path to Your Data Excellence
We never view MDM/PIM initiatives as mere IT projects, but as an integral interplay of business, technology, and people.
Consulting & Analysis: Using the Exploded View, we visualise the interdependencies between your strategy, organisation, and technology. Our DISC framework (Digital Information Supply Chain) specifically analyses the flow of your product information across the four pillars of strategy, organisation, process, and technology to sustainably eliminate bottlenecks.
Tailored Implementation: Our implementation follows the SIMA methodology (Stibo Systems Implementation Methodology Approach), applied within an agile Scrum model. We move from initial analysis and pass-fit target images to iterative sprints, developing an MVP that allows you to validate progress directly in the system.
The Stibo STEP Health Check: Have you been using Stibo STEP for some time but are no longer sure if you are exploiting its full potential? The foryouandyourcustomers Stibo STEP Health Check provides rapid answers including clear recommendations for action.
Ready for the next generation of your master data? Benefit from the combination of the industry’s top-rated platform and our profound experience. Let us clarify together how we can reduce the complexity of your data world and create measurable value.
Contact us now to arrange a strategic consultation.

Florian Knaupp
fkn@foryouandyourcustomers.com
Accompanies his customers into a sustainable, data-driven future in the context of digital transformation, along the digital supply chain.

Jeannine Vythoulkas-Arnold
jev@foryouandyourcustomers.com
Manages Baar and supports customers in PIM/MDM implementations with business consulting in the context of digital strategy.

Jens Plattfaut
jep@foryouandyourcustomers.com
Consults customers on digital change and develops the cell in Munich.

Stephan Müller
smu@foryouandyourcustomers.com
Accompanies customers as a pioneer and expert for the Digital Information Supply Chain and supports our locations as CEO of the group.

Guido W. Göbel
gwg@foryouandyourcustomers.com
Driven by people & data, I’m building our Duesseldorf site and guiding businesses into a sustainable digital future.




