One product catalogue, 24 sales companies, 21 countries: how The BERNER Group did it

Nightly file drops. Long import queues. Brittle point-to-point interfaces nobody documented. Downstream systems customised for PIM data models. Failures that surface as an email, or as nothing at all. Adding a country means cloning endpoint definitions by hand, once per channel.

foryouandyourcustomers enabled us to move from complex, hard-to-maintain, individual interfaces to a reusable approach for sharing product information across systems and channels. It connects STEP and emporix, but the real value goes beyond that: less integration effort, tailored data drops, faster data delivery, greater stability and more freedom to innovate.

— Rob Noordman, Team Lead Software Product Management at The BERNER Group

Event-driven integration decouples the system of record from the channels. The MDM stays responsible for product data and the commerce platform for selling, and data moves between them through events, a canonical contract, and a catalyst architecture that scales to multiple downstream systems without multiplying the integration work.

On November 19th, we'll show and discuss what that looks like in principle, and in practice. Together with The BERNER Group, we'll walk through a real implementation: their golden records in Stibo STEP, flowing event-driven into emporix's e-Commerce engine as the composable commerce layer. We'll cover the architecture, the delivery story, what worked, and what we'd do differently next time.

Who should attend?

• Decision makers and e-Commerce enthusiasts in B2B and B2C.

• B2B companies with complex, multi-market product data, where time-to-market and data quality show up directly in the P&L.

• Enterprise and solution architects designing or evaluating composable commerce stacks, and wrestling with how MDM feeds into them reliably.

• Digital and e-Commerce leads responsible for how fast new markets and channels go live, and what that currently costs.

• Teams maintaining custom MDM-to-commerce integrations and wondering how much longer that's sustainable.

• Anyone evaluating event-driven architecture as a way to decouple systems without accumulating technical debt.