My name is Reto Stebler. Over the last ten years I have been responsible for the technical implementation of diverse e-commerce and PIM projects for international companies. My passion is to fragment complex problems in order to tackle them with simple and comprehensible technical approaches and lead to intelligent and robust solutions. This requires a certain willingness to break out of conventional thinking patterns, the perseverance not to make do with halfway solutions and the courage to discard existing approaches. foryouandyourcustomers, precisely.