My name is Myrta Brugger. I am a Consultant for Service Design and Customer Experience at foryouandyourcustomers in Zurich. I align business strategy with customer-centric initiatives. Beyond developing digital services and products that are oriented towards the needs of the people who use them, I support organisations in their internal development by integrating structures and processes for effective change. My work relies on collaborative and creative methods, utilising approaches such as Systems Thinking. I find balance in playing the cello, in my terrace garden, and between the pages of good books.