In times of digitalisation, companies need to develop their successful processes and products not only for their customers but also from the customer’s point of view. I, Judith Fingerle, Head of Customer Excellence at foryouandyourcustomers support you to establish user-centered thinking and acting in your company holistically and show you how to live Customer Centricity. This way of thinking not only allows you to be globally competitive, but also shows you how to uncover unused potential and promotes customer loyalty in the long term. In my spare time I enjoy being outside and exploring the green side of munich with my dog Henry.