foryouandyourcustomers helps you master sustainability management with Digital Product Passports and make life-long digital transparency a piece of cake.

You want to start with the good news first?
Ursula von der Leyen made a promise in 2019: Europe will be the first climate neutral continent by 2050. And we believe it’s possible.

In 2019 Ursula von der Leyen presented the European Green Deal, a growth strategy with the goal to make Europe climate neutral until 2050. One of the major cornerstones is to eliminate pollution by improving a circular economy that builds upon reusability, repair and recycling of products and implementing more sustainable production processes.
Based on the European Green Deal, the EU published many DPP related regulations and initiatives. That sounds like a lot of work coming our ways. And it’s true. But let’s focus on the technology that is going to be your favorite tool along that journey: Let’s learn about what a digital product passport actually is.
Some numbers that are difficult to forget?
By 2027 there will most likely be over 5,000,000 digital product passports. We think we can do even better.

Transparency about products, materials and processes creates traceable benefits and trust. But real impact only comes about where responsibility is taken.
Change in a company does not begin with technology, but with attitude – and with the people who embody it. In this context, the Digital Product Passport forms a solid foundation for data-based decisions, new business models and a functioning circular economy. It reveals what was previously hidden and provides guidance for anyone who wants to think holistically about value creation.
Every product tells its story
Every product tells a story, and the Digital Product Passport (DPP) makes it visible. Step by step, from design to implementation. In ten steps, we show how organisations can introduce the DPP in a targeted manner while keeping an eye on opportunities, risks and concrete benefits in equal measure. From the initial orientation to the subsequent rollout, this creates a clear structure for shaping change. Thought through, with an overview, experience and a concrete goal: sustainability!
Everyday Challenges
What 's driving the setup of the Digital Product Passport
Implementing the Digital Product Passport brings opportunities and new tasks. In practice, key issues are emerging that companies are currently working on intensively.

Implementing the Digital Product Passport is reshaping structures, processes and responsibilities across the entire organisation. Between regulation, technology and customer expectations, priorities must be set, roles clarified and opportunities identified.
The DPP is not primarily an IT initiative, but an organisation-wide undertaking. It affects the entire value chain from product development and production to sales and after-sales. It links data, processes and people, and opens up new possibilities that only become effective when responsibilities are clear and collaboration is aligned.
Clarifying responsibilities and collaboration
In many companies, it is still unclear who is accountable for the DPP. Individual departments often act independently. Now is the right moment to define responsibilities and ways of working together so that everyone contributes to shared objectives. Our Method "Exploded View" offers companies a practical tool to develop answers to today’s challenges and take an active role in digital change.
Taking a strategic view of the circular economy
The DPP can achieve far more than meeting legal requirements. Used well, it becomes a driver of circular value creation and enables new business models and services. This turns a regulatory obligation into an investment in future viability and competitiveness.
Shaping the customer experience
The DPP is evolving into a new communication channel with its own requirements for design, guidance and information architecture. Those who think from their customers’ perspective create experiences that build trust, offer clarity and deliver real value.
Structuring data effectively
Product information is often spread across ERP, PIM or MES systems. For the DPP to unlock its full potential, data must be harmonised, maintained and made transparently accessible. Clear structures and defined responsibilities form the foundation.
Defining granularity and long-term accessibility
Whether at model, batch or individual item level – the chosen level of detail affects the effort required, the benefits and the acceptance of the DPP. Equally important is ensuring that information and URLs remain secure and reliably accessible for many years. Only then can long-term trust in the data be established and lasting value created for both companies and customers.
Our Expertise and Passion
Our Experts for the Digital Product Passport
Products without Passport? That is so 2024. Data speaks louder than Marketing.

Jens Plattfaut
jep@foryouandyourcustomers.com
Our commitment: With us, the DPP will not become a tool monster – but rather a lever for genuine business opportunities.

Nadine Michalske
nmi@foryouandyourcustomers.com
Your data is the basis for all your business decisions—the digital product passport will simply be a must from 2027 onwards.

Martin Hermann
her@foryouandyourcustomers.com
Your data is fundamental to business decisions—take good care of it.

Lukas Jöhri
ljo@foryouandyourcustomers.com







