Master data enables companies to use data consistently, efficiently, and in a future-proof manner. My name is Stefan Kellner. As a Senior Solution Architect at foryouandyourcustomers, I support our customers in developing viable PIM and MDM solutions for data landscapes. I work with my customers to design the big picture and achieve it with an iterative MVP approach: think big, start fast. It is important to me to work together to develop solutions that are as close as possible to established standards so that we can benefit from further developments and new trends in the long term. I see the automation of processes as the icing on the cake—especially in conjunction with AI services. In my free time, I am passionate about traveling and photography—I am particularly fond of Japan with its unique culture and aesthetics.