The ChannelOVERVIEW shows you the diversity of the channels
The ChannelOVERVIEW provides an alphabetical overview of the 129 touchpoint opportunities through which vendors communicate and interact with customers. The list visualises these contact points in a simple way, makes them tangible and provides a quick overview of the channels used.
Aktuell nur auf Englisch verfügbar.
An awareness of existing and possible touchpoints leads directly to improvement potentials and visions in the company. The ChannelOVERVIEW is used in strategic as well as operative business. This includes numerous workshop methods, the use of ChannelCARDS, the creation of an internal understanding of multichannel or the development of multichannel strategies with the Exploded View.