34th Business Breakfast in Stuttgart: ‘Digital supply chain’
On 17 April the first Business Breakfast at the foryouandyourcustomers office in Stuttgart – the 34th Business Breakfast overall – took place. The format of the event allows for those in attendance to put their ‘ears to the ground’, so to speak, and interact in a relaxed atmosphere with experts in the relevant topics in focus and with other participants. And putting aside half a day is all that is required to reap these benefits. Not to mention, breakfast – as the name of the event suggests – is served as well, of course.
In today’s era of constant hype, it is tough to know what is relevant. It is especially difficult to get your bearings in the thick of constantly evolving keywords. Stephan Müller offered his help in this area with the presentation and classification of the digital supply chain.
He explained what the term means exactly, why it concerns every company involved in manufacturing and trade, and what difficulties typically arise in implementation. With his typical Swiss charm, Stephan Müller revealed the secrets he has gathered from his extensive wealth of experience.
One very fundamental aspect of the many facets of the multichannel approach is information modelling. Stefan Berner, who has built up many years of expertise in the subject, explained why information modelling seems trivial at first glance but, upon closer inspection, provides fundamental signposts for a successful project.
He employed simple, universally understood examples to show how misunderstandings occur and how they can be identified and intercepted. Stefan Berner also explained the difference between data modelling and information modelling, which many laypersons erroneously believe to be the same thing.
The head of the Stuttgart office, Andreas Drexhage, drew a connection between the topics of the two speakers and moderated the questions. He also emphasised that perhaps precisely because information modelling appears simple at first, its fundamental importance is underestimated and the lurking risks that can have significant impact on the success of a project are not identified.
Axel Helbig appreciates the exchange with the visitors.