One product catalogue, 24 sales companies, 21 countries: how The BERNER Group did it

Nightly file drops. Long import queues. Brittle point-to-point interfaces nobody documented. Downstream systems customised for PIM data models. Failures that surface as an email, or as nothing at all. Adding a country means cloning endpoint definitions by hand, once per channel. Teams stuck building the same broken bridge over and over.

foryouandyourcustomers enabled us to move from complex, hard-to-maintain, individual interfaces to a reusable approach for sharing product information across systems and channels. It connects STEP and Emporix, but the real value goes beyond that: less integration effort, tailored data drops, faster data delivery, greater stability and more freedom to innovate.

— Rob Noordman, Team Lead Software Product Management at The BERNER Group

Event-driven integration changes the game: decouple the system of record from the channels. Let MDM be MDM. Let commerce platforms be commerce platforms. Move data between them via events, a canonical contract, and a catalyst architecture that scales to multiple downstream systems without multiplying the integration work.

On November 19th, we'll show and discuss what that actually looks like – in principle, and in practice. Together with The BERNER Group, we'll walk through a real implementation: their golden records in Stibo STEP, flowing event-driven into Emporix e-Commerce engine as the composable commerce layer. The architecture, the delivery story, and the honest part: what worked, and what we'd do differently next time.

Who should attend?

• Decision makers and e-Commerce enthusiasts in B2B and B2C.

• B2B companies with complex, multi-market product data, where time-to-market and data quality show up directly in the P&L.

• Enterprise and solution architects designing or evaluating composable commerce stacks, and wrestling with how MDM feeds into them reliably.

• Digital and e-commerce leads responsible for how fast new markets and channels actually go live — and what that currently costs.

• Teams maintaining custom MDM-to-commerce integrations and wondering how much longer that's sustainable.

• Anyone evaluating event-driven architecture as a way to decouple systems without accumulating technical debt.